Lingoda

About the project: Lingoda is a language learning platform that offers online courses in English, German, Spanish, and French. The goal of this project was to create a new website and marketing landing pages for Lingoda that would improve the user experience and conversion rates. The goals and objectives of this project were to: - Improve the navigation and overall user experience of the Lingoda website - Create landing pages that were more effective at converting visitors into customers - Increase brand awareness and generate leads for Lingoda Background: The original Lingoda website was outdated and difficult to navigate. The landing pages were also not very effective at converting visitors into customers. Challenges: The main challenges of this project were to create a website and landing pages that were both visually appealing and user-friendly, and to ensure that the landing pages were effective at converting visitors into customers. Problem definition: User interviews and research revealed that the main problems with the original Lingoda website and landing pages were: - The navigation was difficult and confusing - The design was outdated - The landing pages were not very effective at converting visitors into customers