Spreadshirt

About the project: Spreadshirt is a company that allows users to create and sell custom printed t-shirts and other merchandise. The goal of this project was to create a new design vision for the Spreadshirt website, with a focus on improving the user experience for GenZ users. Goals and objectives: - User Rearch: example of hypotheses based Persona for GenZ - Short Competitor Analyses - A Look & Feel Moodboard of the new Design Vision - Mobile UX/UI Vision for an optimized Homepage and main Navigation - Mobile UX/UI Vision for an optimized Customizer Tool Background: The original Spreadshirt website was visually outdated and difficult to navigate, especially on mobile devices. It was also not very effective at showcasing the wide selection of user-created designs. Challenges - The main challenges of this project were to create a new design vision for the Spreadshirt website that was: - Visually appealing and modern - Easy to navigate on mobile - Effective at showcasing the wide selection of user-created designs - Tailored to the needs and preferences of GenZ users User research Persona hypothesis for GenZ: - GenZ users are digital natives who are used to a fast-paced and visually appealing user experience. - They are also socially conscious and value brands that are authentic and inclusive. Based on the user personas for GenZ users, I identified the following problems: - The design was outdated and not visually appealing. - It was difficult to find the products that users were looking for. - The website was not very user-friendly on mobile devices. - The website did not do a good job of showcasing the wide selection of user-created designs.